Since I can remember, music has been present in my life – I have memories of going to concerts with my parents as a child and absolutely loving it.

The passion and excitement for music grew along with me, and when the time came, I decided to move from Portugal to the UK to study Music and Live Events Management, with the goal working in the entertainment industry.

After completing my undergraduate degree, I achieved this goal – I joined Universal Music where I was responsible for delivering multiple campaigns to increase music streams for our roster. Working at Universal introduced me to what is now another passion of mine – digital marketing.

I decided to learn more about this field in a master’s at King’s College London, and after graduating, I was offered the chance of starting a marketing department from scratch at an M&A firm. The challenge of being fully responsible for the marketing of a company fulfilled me until I started to miss working in the creative industries – that is when I joined Trafalgar!

At TR I have the opportunity to explore my two passions. I help deliver innovative marketing campaigns for the most exciting artists and cinema events in the world, all while working with a fantastic team.

Outside of work you will see me enjoy the best that life has to offer – friends, sun, music & food.